In the flat-panel TV can not only download high-definition large, but also smart upgrade to online viewing.
Recently, TCL started again, the Internet television propaganda war to TV can also be smart to upgrade selling point to attract the attention of consumers. In fact, TCL TV "smart upgrade" gimmick behind it is, home appliance manufacturers and Internet companies in the triple play and new trend of 3C integration, the new model of cross-border marketing business exploration. The so-called smart upgrade, because the TCL Internet content partners will be Thunder Thunder has the video online and its kind video web site to see if re-integration of Thunder.
Thunderbolt, CEO Zousheng Long pointed out that Thunder Thunder will look at the future of Internet content to create a transmission channel and a channel, but the 3C chain integration and the formation of the initial business model, we must assume the work of early market cultivation.
Train and watermelon
"Thunderbolt to do this a bit like a 'freight train watermelons'." Zousheng Long said, now buy the Thunder must first watermelon, and then by railway to the user. In accordance with the industrial chain division of labor should be to sell his shouted watermelon should attract customers, users pay for on the train through the Thunder will also transport watermelons to the user.
Zou Shenglong that the current traditional TV content copyright of Internet business are facing challenges, but lack a good means of transport of these elements to the user, and get some income. On the contrary, TV terminal manufacturers and telecom operators is the need for new features and content to attract users. "If we can open up the industry chain, form a new business model, in which business opportunities will be enormous. The Thunder will become a pure Internet content channels, with just a little transportation."
Thunder look now has nearly 1 million hours of video content and more than 2000 high-definition video. By more than 20 kinds of advertising to national advertisers 100 ads to its users in order to get revenue. Thunder's chief operating officer, said Luo people, look to the Thunder last year, the content providers has broken into thousands, with the highest monthly could be assigned to more than 100,000 yuan.
"It stands to reason, a virtuous cycle of business model should be: to find their own advertisers, content providers, and now it is our advertisers to help them find." Luo said the people. After all, the Thunder has become the world's largest download engine, you can push 260 million film and television content the user's desktop.
Based on the trend of TV networks, in addition to TCL, Konka, Skyworth, Hisense, Haier, Changhong and other domestic mainstream TV also started cooperation with the Thunder, the new concept of the Internet to attract consumers. This will also accelerate the formation of new business models.
Within 2009, Thunder from the traditional PC to see digital entertainment channels of the terminal market presence, "seen on the market of home appliances with the download function is only Thunder and the beginning of a terminal vendors." Luo said the people.
Forced out of the exploration
In fact, the Thunder on the cross-marketing business is the exploration of new models to be "genuine content" of forced out.
Prior to this, copyright has been plagued online video industry, a major bottleneck, well-known video site had almost no one escaped the torture legal copy. Thunder itself because the film copyright, including the American Film Institute with content providers, including disputes occurred.
Perhaps this is a "genuine content" of the video site around, but the high-tension lines. Last year in March, Thunder announced Kyushu Monternet, Herald, goodness, network interconnection and other music content providers to achieve the strategic cooperation, won the 5300 films, 1460 TV, 400 genuine animation content, the "basic monopoly on the Internet genuine domestic content. " Thunder to see the cooperation with content providers, thus beginning a long honeymoon.
From the business model point of view, the implementation of Thunder to see only ad revenue, not only will not buy the copyright, nor income guarantee. "We will be open to content providers backstage look at the traffic issue is absolutely impossible to deceive them." Luo told the people.
"In fact, the cost of hardware and royalties accounted for very little, the Internet TV to TV manufacturers provide a new selling point, adding more profit." Luo said the people. TCL Multimedia related personnel revealed the same profile than traditional TV, Internet TV prices about 20% of your. Such as 52-inch flat-panel TV price is 1 million, with Internet features would 13,000 yuan.
Of course, the business model of exploration has just begun. "The new business model can form a critical look at two things: First, the volume, whether there is a lot of family movies television terminals are available online; followed by copyright, content providers willing to sell in this new channel in the content, and from sharing." Luo said the people.
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